Creative strategy in advertising and PR
Creating and developing strategies for an advertising campaign as a whole and for specific materials
Unlike other creative workers, a creative strategist does not only come up with ideas but also goes deeper into the topic, the task, the features of the product/service and the audience, the social, cultural and political context, and the news.
Controlling how ideas are carried out, so that an idea does not change, does not get lost and is done at a high level.
An important role of the creative strategist is to bring an idea to release with minimal losses.
Leading a creative team. Supporting a productive creative process and the professional growth of the team
A creative director thinks about the team’s long-term work, taking into account the nature of creative work and of a creative team.
Organising and moderating brainstorms, helping to choose the best ideas
Besides creating ideas, an important skill of a creative director is to use the team’s potential and to pick the best proposals.
The result of
a creative director’s work
in advertising and PR
Ideas described in detail with their reasoning,
the main positions and headlines worded,
schematic sketches and a brief that are handed over to the art director or directly to the designer and copywriter...